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ADV I-38049 was born in Altipiano della Vigolana (near Trento in the north-east of Italy) an area overlooking on one side the Adige valley and the city of Trento, and the Caldonazzo lake on the other side. This area is crossing point on the route to the ski slopes of the Altipiano di Asiago and the golf camps of Folgaria.


We live in a context where practicing sports is part of the everyday-life.


Our start-up company begun to move its first steps on the first days of July 2016 with the realisation of our prototypes.


Our mission is to offer a product that is innovative, designed for sports lovers but also suitable in other occasions, a perfect mix of technical apparel materials and the latest opportunities given by the new technologies in the lighting field.


Thanks to the use of LEDs, we think that our product enhances visibility and as a result the safety of those who decide to practice sports and other activities under poor illumination conditions.


We have an over 30 years long experience in the clothing field, starting from classic wear to sport apparel, a career which gave the founder the opportunity to realise this cherished project.

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